Top 3 strategies/framework

During the past weeks, we have been introduced to the concept of Participatory Development Journalism. We also conducted case analysis where we proposed participatory frameworks or strategies. This week, our lab class was divided into two groups and each got their assigned theme. For our group, we are tasked to work on organic agriculture. We started scouting for a community and we chose Barangay Bagong Silang, Los Banos, Laguna where most of the farmers participate in the organic market set-up in front of Los Banos municapal hall every Friday and Saturday.

Listed below are the top three approaches which I think would be appropriate for the community of Bagong Silang:

1. Framework by Hemedes and Virtudes


I think this strategy would be useful in dealing with the farmers involved in Organic Agriculture especially in Bagong Silang. This strategy is highly participatory because it allows the stakeholders to control the whole process. Engaging the stakeholders throughout the process would really highlight their story. Also, this type of strategy would empower the stakeholders as it requires them to gain some understanding on how to write or broadcast stories. Conducting workshops or at least briefing them about how we move in communication field would prevent conflicts that may arise between the disciplines.

2. Framework by Abao and Reyes

PDJ Framework (Abao & Reyes, 2016)

Although this model is not that participatory for it still distinguishes staff apart from the community members, the model did good in establishing the need to build rapport between those who are involved in the process. It shows that the members or the stakeholders must interact with each other, and act as whole in order to produce stories that would showcase the things that are really happening in the community. The model also gave importance to the culture of the community, the reason why they wanted to also engage community leaders. Culture is like language; almost every place owns a different one. It is really important to have people who can bridge these difference and in this case, it is the community leaders.

3. Framework by Layson and Nisperos

PDJ Framework (Nisperos & Layson, 2016)

Like the second model, this strategy still has a boundary between information producer and consumer, but the model did well in acknowledging the nearby communities as secondary audience. I think this model would be appropriate in the early stages of dealing with the farmers, who we wish to work with. Ideally, there should be no division even in the start, but I think it cannot be avoided especially if the participants came from different disciplines like communication and agriculture. Boundaries, at least for me, can only be eliminated later in the process when the participants already built rapport and has settled their differences.


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